{"id":53099,"date":"2021-10-10T10:17:49","date_gmt":"2021-10-10T10:17:49","guid":{"rendered":"https:\/\/www.techwebspace.com\/?p=53099"},"modified":"2021-10-10T10:17:52","modified_gmt":"2021-10-10T10:17:52","slug":"strategic-internal-linking-an-influential-seo-factor-confirms-john-mueller","status":"publish","type":"post","link":"https:\/\/www.techwebspace.com\/strategic-internal-linking-an-influential-seo-factor-confirms-john-mueller\/","title":{"rendered":"Strategic Internal Linking an Influential SEO Factor, Confirms John Mueller"},"content":{"rendered":"\n

In a recent discussion with a new business start-up in Germany, Google\u2019s John Mueller suggested that internal linking can be a much more important SEO service<\/a> than previously thought.<\/p>\n\n\n\n

Specifically, his comments indicated that strategic internal linking can be used to show Google which of your pages are most important and which its algorithm should focus on.<\/p>\n\n\n\n

He said that SEOs and webmasters should use smart internal linking to guide Google\u2019s crawlers through a site\u2019s highest-quality pages with the greatest value to the visitor; doing so will gradually see the site earn trust in the eyes of Google, prompting its algorithm to probe deeper into the site and ultimately indexing more of its pages over time.<\/p>\n\n\n\n

This is the question asked by the German start-up, which came just over 18 minutes into the conversation:<\/p>\n\n\n\n

\u201cWe are a very young start-up that just started here in Germany, and basically what we do is that we crawl leading real estate platforms and we try and assess which realtor is actually achieving higher prices, which realtor is achieving fast sales durations.\u201d<\/em><\/em><\/p>\n\n\n\n

\u201cAnd so, we have for each postal code in Germany we have one specific page for that possibility, which includes or like which calculates to 28,000 pages, which is not that huge for other websites.\u201d<\/em><\/em><\/p>\n\n\n\n

\u201cBut we’re facing challenges in indexing those sites. So our goal is that someone that typing in [realtor Munich] that our page with the ranking of the best agents in that region will pop up. But currently, we see that 90% of our pages are excluded from the index.\u201d<\/em><\/p>\n\n\n\n

To which, John Mueller provided the following response:<\/p>\n\n\n\n

\u201cOne of the strategies I try to encourage people or tell people to think about is, on the one hand, you can decide what kind of pages you think are important within your website and which ones you want Google to focus on through internal linking.\u201d<\/em><\/p>\n\n\n\n

\u201cAnd kind of working to make sure that like if you say 90 is currently not indexed and 10 are indexed, that you make sure that at least the 10 that are indexed are really good pages and really important pages for you.\u201d<\/em><\/em><\/p>\n\n\n\n

\u201cSo that like you get a mass of people already going to these pages and saying this is a fantastic content, maybe they recommend it to other people, maybe to link to it from other places. But at least that 10% that you start with is something that you can kind of grow with.\u201d<\/em><\/p>\n\n\n\n

\u201cAnd then over time what you’ll see is Google crawls more and more of your website as it recognizes that it’s really good and important, and that can then result in, on the one hand, crawling more frequently the existing pages, and on the other hand crawling deeper within your website so kind of like more layers within the internal linking and digging in a little bit deeper.\u201d<\/em><\/p>\n\n\n\n

\u201cSo it’s almost like you have to create a more funnelled web structure in the beginning and then over time as you see that Google is doing more and more on your website then expand that and expand that step by step until you’ve reached kind of your end situation where Google is actually actively indexing all of the content on your website.\u201d<\/em><\/p>\n\n\n\n

If so, this would suggest that it is possible for your SEO agency<\/a> to manipulate the way Google\u2019s crawlers view your site and index your pages, purely on the basis of strategic internal linking.<\/p>\n\n\n\n

Here is the video of the full conversation, if you would like to check out the rest of Mueller\u2019s comments<\/p>\n\n\n\n

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