{"id":33042,"date":"2020-03-16T02:44:42","date_gmt":"2020-03-16T02:44:42","guid":{"rendered":"https:\/\/www.techwebspace.com\/?p=33042"},"modified":"2020-03-16T02:44:44","modified_gmt":"2020-03-16T02:44:44","slug":"content-curation-strategies-to-grow-ecommerce-business-in-2020","status":"publish","type":"post","link":"https:\/\/www.techwebspace.com\/content-curation-strategies-to-grow-ecommerce-business-in-2020\/","title":{"rendered":"Content Curation Strategies to Grow Ecommerce Business in 2020"},"content":{"rendered":"\n<p>In its simplest\ndefinition, content curation is the process of creating an informative post on\na particular topic by gathering relevant information from various sources. <a href=\"https:\/\/blog.hootsuite.com\/beginners-guide-to-content-curation\/\">Curating content is like adding your voice and value\nto a collection of content<\/a> sourced from a\ndiversity of online sources.<\/p>\n\n\n\n<p>It is an act of\nfinding, collecting, and presenting digital content around specific areas of\ninterest. For marketers, content curation is the easiest way to make their\ncontent appear logical and authentic. Many organizations and tech experts have establish\nthemselves as knowledge experts with the help of insightful, fact-based curated\ncontent.<\/p>\n\n\n\n<p>Content curation is far\ndifferent from traditional content creation and marketing practices. The\ncontent is yours; you have created it; it is published in your name; it is not\n100% original; the information, the stats, and the sequencing of texts in the\ncontent have already been used elsewhere; and yet, Google and other search\nengines do not penalize it for plagiarism. <\/p>\n\n\n\n<p>That\u2019s the power of curated content!<\/p>\n\n\n\n<p>The data gathered in a\ncurated blog is presented in an easy to digest and more organized way. Curated\ncontent proves to be a great help for readers as they get to learn more without\nhaving to go to different links, however, they can click the link and visit the\nexact source of information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Content Curation and\nEcommerce<\/strong><\/h2>\n\n\n\n<p>Ecommerce marketers can leverage the advances of curated content to generate traffic, visibility, engagement, and with that, boost sales. You can also improve your search engine optimization to support lead generation and streamline your entire <a href=\"http:\/\/www.lbswebsoft.com\/blog\/top-8-content-curation-strategies-successful-social-media-campaign\/\">lead nurturing process with curated content<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Types of Curated\nContent You Can Develop<\/strong><\/h2>\n\n\n\n<p>Curating a blog is an\nart. You need to understand your audience and the type of content they want to\nsee on your channels. For this, you might need to test it out by sharing\ndifferent types of curated blogs, such as:<\/p>\n\n\n\n<ul><li>Stories<\/li><li>Real-time\nContent<\/li><li>Informative\ncontent<\/li><li>Multimedia (Audio,\nImage or Video) Content<\/li><\/ul>\n\n\n\n<p>What is more surprising is, most of the businesses do not have any content curation strategy at all. They do create curated content for their blogs and social media, however, without any documented strategy in place.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"939\" height=\"667\" src=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/03\/content-marketing-cowork.jpg\" alt=\"Content marketing\" class=\"wp-image-20727\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/03\/content-marketing-cowork.jpg 939w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/03\/content-marketing-cowork-300x213.jpg 300w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/03\/content-marketing-cowork-768x546.jpg 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/><\/figure>\n\n\n\n<p>If you are looking to\nget started with content curation, here are some of the tried and tested content\ncuration strategies to chase \u2013 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1. Define Your Goals<\/strong><\/h3>\n\n\n\n<p>Every content strategy\nshould have a goal. Without a goal, you are going nowhere.<\/p>\n\n\n\n<p>Make sure, you set\nmeasureable and reasonable goals for your content curation strategy. If your goals\naren\u2019t met, don\u2019t feel disheartened. Just tighten your belt and make a few changes\nin your strategies and goals, and set out again.<\/p>\n\n\n\n<p>Most importantly, the goals\nof your content strategy should match and support your business objectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2. Create Content for\nYour Exact Audience<\/strong><\/h3>\n\n\n\n<p>Each piece of content\nshould be created with your audience in the focus. There is no point in sharing\nupdates with people who do not fit into the definition of your audience. <\/p>\n\n\n\n<p>Ensure that the content\nyou create fills the demand or is useful for your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3. Develop Crisp and\nPrecise Copy<\/strong><\/h3>\n\n\n\n<p>Do not create a piece\nof content just because it was due on your content calendar. Evaluate whether\nthe topic you are going to cover has relevance for your business and your\naudience.<\/p>\n\n\n\n<p>The content you create\nshould be as a filler for your content calendar or blog space.<\/p>\n\n\n\n<p>Keep your text as less\nas you can. Do not over-explain. Let the stats and visuals do the explanation\nthing.<\/p>\n\n\n\n<p>Let\u2019s take <a href=\"https:\/\/www.icustomlabel.com\/\">iCustomLabel<\/a> for example. They offer customized stickers and\nlabels for brands and events. They can create curated content involving their\nsticker designs with some commentary will be the best practice. They have\nbeautiful artworks to share, and they can use their designs to create curated contents\naround occasion-specific topics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4. Keep Sentence\nStructure Small<\/strong><\/h3>\n\n\n\n<p>Do not use long\nsentences. You have to present the curated document in an easy to digest way.\nLong sentences, often, tend to lose their tone and essence midway.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#5. Provide Link to\nOriginal\/Source Content<\/strong><\/h3>\n\n\n\n<p>When creating a curated\nblog post, never claim anything \u2013 any fact, data, or image \u2013 as yours. Give the\ndue credit to the website you have collected it from.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#6. Do Not Act Like a\nRobot<\/strong><\/h3>\n\n\n\n<p>There are many content\ncuration and creation tools that can help you gather information and prepare a\ncurated post. But, that does not mean the voice of the content should also be\nrobot or tool-generated.<\/p>\n\n\n\n<p>Readers do not want to read robotic language. Give your content some human touch. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1006\" height=\"696\" src=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/02\/content-writing-min.jpeg\" alt=\"content writing tips\" class=\"wp-image-19844\" srcset=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/02\/content-writing-min.jpeg 1006w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/02\/content-writing-min-300x208.jpeg 300w, https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/02\/content-writing-min-768x531.jpeg 768w\" sizes=\"(max-width: 1006px) 100vw, 1006px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bottom Line<\/strong><\/h3>\n\n\n\n<p>To end with, here is a\nsmall guide to help you get started with Curated Content. Here are five steps\nto create a curated blog post &#8211;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Define your objects \u2013 <\/h4>\n\n\n\n<p>Have a clear picture of\nwhat you want your content to do. Whether you want to do brand building,\ndevelop knowledge base, or generate lead \u2013 your objectives should be clear in\nyour mind before beginning to research the topic.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Discover \u2013 <\/h4>\n\n\n\n<p>It is now time to dig\nthe internet to find data, stats, images, and other types of information around\nyour topic that you can use in your curated blog post.<\/p>\n\n\n\n<p>Next, you have to filter out the irrelevant data, and compile a rough draft of your curated post. Use data that is relevant, credible, diverse, unique and validating.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Curate \u2013 <\/h4>\n\n\n\n<p>Now you are ready to\ncurate your post. Arrange the information gathered in a way that keeps the\nreader engaged throughout the post. <\/p>\n\n\n\n<p>Make sure that you\nprovide attribution, commentary, links, and quotes from original work, along\nwith a strong call-to-action.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Publish &amp; Share \u2013 <\/h4>\n\n\n\n<p>You could choose your\nwebsite\u2019s blog page or a third-party but a high-rank blogging platform to\npublish your curated content. Once your post is live, you can share it from your\nsocial networks. <\/p>\n\n\n\n<p>You can send your posts\nto your email subscribers as well \u2013 which will multiply the engagement and visits\non your site.<\/p>\n\n\n\n<p>Do not forget to\nanalyze the performance of each of your post. This will allow you to dig into\nwhich posts work and which don\u2019t. This will also give you a chance to make\nstrategic changes in your content curation strategy over time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In its simplest definition, content curation is the process of creating an informative post on a particular topic by gathering relevant information from various sources. Curating content is like adding your voice and value to a collection of content sourced from a&#8230;<\/p>\n","protected":false},"author":2389,"featured_media":26457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1789,844,22,2357,450,519],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Curation Strategies to Grow Ecommerce Business in 2020 | Tech Web Space<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techwebspace.com\/content-curation-strategies-to-grow-ecommerce-business-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Curation Strategies to Grow Ecommerce Business in 2020 | Tech Web Space\" \/>\n<meta property=\"og:description\" content=\"In its simplest definition, content curation is the process of creating an informative post on a particular topic by gathering relevant information from various sources. 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