{"id":31395,"date":"2020-01-22T04:23:46","date_gmt":"2020-01-22T04:23:46","guid":{"rendered":"https:\/\/www.techwebspace.com\/?p=31395"},"modified":"2020-07-02T16:14:24","modified_gmt":"2020-07-02T16:14:24","slug":"7-urgent-signs-your-website-needs-a-new-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.techwebspace.com\/7-urgent-signs-your-website-needs-a-new-content-marketing-strategy\/","title":{"rendered":"7 Urgent Signs Your Website Needs a New Content Marketing Strategy"},"content":{"rendered":"\n

Content marketing is an on-going process where change is the name of the game. The field has evolved by leaps and bounds, with innovations and algorithm updates happening daily. When it comes to content marketing, you have two options. <\/p>\n\n\n\n\n\n\n\n

You could hire content writers or set up an in-house team, the choice is yours. But you\u2019ve got to stay on your toes to identify and cash in on the latest trends to get more eyes on your website. <\/p>\n\n\n\n

Most organizations don\u2019t seem to get the point and stick to traditional practices until they just go out of business because they fail to adapt. <\/p>\n\n\n\n

Let\u2019s get one myth out of the way: content marketing is only for marketers<\/em>. <\/p>\n\n\n\n

It\u2019s not. <\/p>\n\n\n\n

Think of content marketing as a large, highly-detailed advertisement plan with the highest conversion rates. Everyone needs content marketing, whether you\u2019re a carpenter selling handmade wooden furniture, an online store selling video games, or a consultant offering advice. The bottom line is that you need a content strategy- and a good one at that. <\/p>\n\n\n\n

Yet, most businesses don\u2019t have an effective content marketing strategy. According to CMI, a whopping 94%<\/a> of businesses have terrible content that doesn\u2019t engage their audience.<\/p>\n\n\n\n

So, how can you make sure you\u2019re not among the 94% businesses? We\u2019ve rounded up seven obvious and urgent signs that you need to revamp your content strategy.<\/p>\n\n\n\n

1. You Focus Too Much on SEO <\/strong><\/h2>\n\n\n\n
\"SEO
Image Source: https:\/\/pixabay.com\/photos\/success-seo-business-planning-4165306\/<\/figcaption><\/figure>\n\n\n\n

If you\u2019re an online business, then SEO is your bread and butter. You\u2019re embroiled in a constant struggle to target as many relevant keywords as possible, and that means you\u2019re taking good care of both on-site and off-site SEO. However, if in the process, you\u2019re losing sight of your audience\u2019s goals and their pain points, then you\u2019ve already lost. <\/p>\n\n\n\n

Do not stuff your blog posts with keywords in an attempt to improve your search engine rankings. That\u2019s just not good practice. The entire purpose of content marketing is to write creative, appealing, and engaging content that speaks <\/em>to your audience. SEO comes later. <\/p>\n\n\n\n

2. You Are Not Prioritizing Your Audience <\/strong><\/h2>\n\n\n\n
\"Know<\/figure>\n\n\n\n

Your blog posts just don\u2019t provide a positive customer experience to improve business growth and increase customer loyalty. If your typical blog post reads a bit like, \u201cWe\u2019ve hired a new consultant, read more about him here,<\/em>\u201d then you\u2019re not getting the point. This title looks more like a press release than a blog post. <\/p>\n\n\n\n

Press releases tend to be boring and emotionally void. Your audiences want something that doesn\u2019t sound boring. As a general rule of thumb, if it\u2019s boring to write, then it\u2019s probably boring to read. Working with a professional content writing service<\/a> provider will ensure that you have high-quality, authentic content that is well-researched. <\/p>\n\n\n\n

A good blog should be relevant to your audience, and it needs to address their pain points. Boring blog posts make two things painfully obvious, a) that you\u2019re not cool enough, and b) you don\u2019t understand your audience. How to tell if your blog posts are boring? Ask an outsider to read it and rate it on a scale of 1 to 10 on the engagement level. Any score below 5 means that you\u2019ve got to go back to the drawing board.<\/p>\n\n\n\n

3. Your Blog Posts Look Unprofessional <\/strong><\/h2>\n\n\n\n
\"SEO<\/figure>\n\n\n\n

People have an innate distaste for anything that looks remotely unprofessional and lazy. The vast majority of online users have an attention span less than that of a goldfish. That\u2019s 8 seconds. In 8 seconds, they will have determined if your blog post is worth getting into. They\u2019ll look for good website design, spelling errors, and anything that spells \u2018lazy.\u2019 <\/p>\n\n\n\n

Not only do you need a good website, but you also need exciting content. Thanks to low-cost WordPress themes and free website builders, you don\u2019t have an excuse to miss out on website design. Make sure to use the free version of Grammarly to spot any obvious spelling errors, and you should be good to go.  <\/p>\n\n\n\n

4. You\u2019ve Got High Bounce Rates <\/strong><\/strong><\/h2>\n\n\n\n

For the uninitiated, bounce rates refer to the number of users (or percentage of users) who leave your website after viewing only one page in just a few seconds or minutes. There are a plethora of tools out there that allow you to reduce your bounce rates, starting with Google Analytics. Anything less than three minutes of viewing time for blog posts is resoundingly bad. <\/p>\n\n\n\n

This means that even if your blog post is not doing well, from an SEO perspective, then it\u2019s not engaging enough for users. Google and other search engines pick up on user behavior via bounce rates and will penalize your ranking appropriately, so keep an eye out for bounce rates. Adapt and improvise!<\/p>\n\n\n\n

5. You\u2019re Not Receiving Any Mail from Users <\/strong><\/h2>\n\n\n\n
\"Email
Email marketing tips<\/figcaption><\/figure>\n\n\n\n

Engaging content earns admiration from friends and competitors alike. When people find something they like, they will go out of their way to let you know that. They will visit multiple pages and spend tons of time reading your stuff or they will reach out to you via mail and give you their two cents. This is a good sign.<\/p>\n\n\n\n

But if your mailbox looks like a barren wasteland, it\u2019s a big wake-up call. Be careful though because there are bots that will spam your mail with links back to other websites (they\u2019re just fishing for backlinks and do not count!) <\/p>\n\n\n\n

6. You\u2019ve Got No Idea Who Your Audience Is <\/strong><\/strong><\/h2>\n\n\n\n

Big tech companies spend a fortune every year to know who their customers are. It\u2019s their big ace in the hole, so you need to follow suit. You need to create a whole list of buyer personas, such as stay-at-home moms, men with beards, video gamers who like to buy new \u2018skins,\u2019 etc. Things such as gender, geography, age, and interests let you create buyer personas. Once you know who you\u2019re selling to, you can then create the most appropriate content for them. <\/p>\n\n\n\n

An unspoken rule of content marketing is that all unfocused effort (almost all) will waste time, resources, and money.<\/p>\n\n\n\n

7. You Don\u2019t Focus on Long-Form Content<\/strong><\/h2>\n\n\n\n
\"Content<\/figure>\n\n\n\n

Content that exceeds 2000 words is known as long-form content. Most large-scale companies, even your competitors, are creating this type of content. Almost all websites that show up on the first page of Google habitually write blog posts over 3000+ words. It\u2019s what gets the most eyeballs and also gets noticed by search engines. <\/p>\n\n\n\n

In our opinion, you should write at least 2000+ words every day for 30 days, and see the impact it will have on your blog.<\/p>\n\n\n\n

Content marketing isn\u2019t easy. But it\u2019s a low-hanging fruit that\u2019s up for grabs if you just take your time to brainstorm relevant and authentic ideas that resonate well with your audience. <\/p>\n","protected":false},"excerpt":{"rendered":"

Content marketing is an on-going process where change is the name of the game. The field has evolved by leaps and bounds, with innovations and algorithm updates happening daily. When it comes to content marketing, you have two options.<\/p>\n","protected":false},"author":4318,"featured_media":31021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[844,2357,2016,519],"tags":[43,45],"yoast_head":"\n7 Urgent Signs Your Website Needs a New Content Marketing Strategy | Tech Web Space<\/title>\n<meta name=\"description\" content=\"Your blog posts should address your audience\u2019s most pressing concerns. 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