{"id":23923,"date":"2019-06-18T03:42:43","date_gmt":"2019-06-18T03:42:43","guid":{"rendered":"https:\/\/www.techwebspace.com\/?p=23923"},"modified":"2019-06-18T03:42:43","modified_gmt":"2019-06-18T03:42:43","slug":"5-things-you-should-know-about-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.techwebspace.com\/5-things-you-should-know-about-influencer-marketing\/","title":{"rendered":"5 Things You Should Know About Influencer Marketing"},"content":{"rendered":"

In a recent <\/span>survey<\/span><\/a>, 28% of marketing managers picked influencer marketing as the \u201cfastest-growing online customer-acquisition method\u201d. While influencer marketing has been around for quite some time, it has come into its own and grown exponentially in recent years.<\/span><\/p>\n

From this article, you will find out:<\/span><\/p>\n

    \n
  1. What is influencer marketing<\/span><\/li>\n
  2. What are some important influencer marketing stats <\/span><\/li>\n
  3. What are influencer marketing platforms<\/span><\/li>\n
  4. How do you use influencer marketing tools <\/span><\/li>\n
  5. Which brands had the best influencer marketing campaigns<\/span><\/li>\n<\/ol>\n

    What is influencer marketing?<\/span><\/h2>\n

    Influencer marketing is a way in which brands reach out to customers indirectly. They use well-known figures who have influence over their target audience to reach them.<\/span><\/p>\n

    A \u201cwell-known\u201d figure isn\u2019t necessarily a famous celebrity. That\u2019s what makes influencer marketing different from celebrity-endorsed brand campaigns. An influencer is simply someone who has a strong influence over a number of people. This ranges from high-profile celebrity influencers like Justin Bieber to micro influencers who have a small but loyal following.<\/span><\/p>\n

    \"SEO<\/p>\n

    It\u2019s estimated that millennials will have the purchasing power of about <\/span>$1.4 trillion<\/span><\/a> by 2020. However, both millennials and Gen Z are notoriously hard to reach through traditional advertising. They\u2019re known to consume most of their content through online channels like Instagram, Snapchat, Twitter, and Youtube. Their purchase decisions are also highly influenced by people they trust on these online networks. And that\u2019s why influencer marketing has emerged as such an important phenomenon.<\/span><\/p>\n

    Examples of influencers include fashion blogger <\/span>Maffashion<\/span><\/a>, fitness star <\/span>Michelle Lewin<\/span><\/a>, and even <\/span>Toast<\/span><\/a>, the popular dog. Influencers spend time building a connection with their audience through different online platforms. If an influencer\u2019s target audience matches the customer persona of a particular brand, they\u2019re a good fit for each other.<\/span><\/p>\n

    Some important influencer marketing stats<\/span><\/h2>\n

    Here are some interesting stats which go to show why many marketers have started banking on influencer marketing:<\/span><\/p>\n